The Need for Change of Focus
In today’s world, macro environmental disruptions and changes in technology and regulation are frequent and affect demand, supply and costs, even as they throw up new business opportunities. Competitive offerings are blurring boundaries of product categories and showing customers completely new ways to satisfy their needs. The world of customers is fast changing too, and their expectations and requirements are being shaped and reshaped by the choices available to them as well as by their life journeys. These changes are not limited to the pandemic and its after effects but have been in evidence for quite some time, well before the pandemic.